We can expect scintillating tries, big tackles and huge drama in Japan but there is also another element to World Cups that gains cult status every four years.
That being the kit designs rolled out by each of the competing countries with tons of beauties but also plenty of shockers having been released across the years.
Here, we take a look at some of the finest and most iconic designs to have graced the world stage in the past and one to look out for this time round.
Conor O’Shea’s Italy head to Japan looking to make their way out of the pool stage for the first time in their history and they will look to achieve this while wearing a striking, Leonardo da Vinci-inspired kit.
The Macron-manufactured home and away designs feature an embossed Vitruvian Man, while the launch campaign uses Da Vinci’s quote, ‘Details make perfection, and perfection is not a detail.’
— Macron (@MacronSports) August 1, 2019
The home strip doubles up on traditional azure blue, with a blue playing shirt and shorts alongside a dark, polo-style collar which is easy on the eye.
Italy will hope this inspires them to success against pool opponents South Africa, Namibia, Canada and defending champions New Zealand.
Scotland were heartbroken as they narrowly missed out on making only their second ever World Cup semi-final four years ago, as Australia controversially beat them 35-34, but their kit for the tournament left no such disappointment.
The reception to their old-school navy blue jersey was one of universal acclaim after some fear among fans when Macron took over kit rights in 2013.
The understated blue front was juxtaposed with an old-school pop-up collar as well as, most strikingly, tartan patterning on the sides of and inside the shirt.
Ireland have always gone for a tried and tested jersey at World Cups but 2007 was a slight alteration on a classic which worked wonders.
Not only was it tight-fit, which became all the rage at the time, but it also incorporated a hint of white and a big pop-up collar to round off a thoroughly pleasing look.
Reebok combined with Wales in 2007 to deliver a strong jersey with links to the past.
Their all-red shirt, featuring hints of white trip, was a reinvention of their famous jumper and proved a massive hit.
South Africa 1995
The granddaddy of them all. South Africa’s 1995 World Cup kit is probably the most iconic in the competition’s history.
The old Springboks logo sat proudly on the green shirt, white shorts combo which was accompanied by a gold pop-up collar.
It made the incredible moment of South Africa’s triumph – and Francois Pienaar’s famous meeting with Nelson Mandela – even more special.
New Zealand 2015
How could you compile a World Cup kit list without mentioning the All Blacks?
Their black attire has struck fear into the hearts and minds of so many rivals across the years but their World Cup 2015 ensemble took black to another level.
They created the so-called ‘blackest jersey ever’ with the normally-white All Blacks and Adidas logos shaded black on the chest, a bold and unique take on tradition.
Cardiff City Stadium will play host to the 2020 Guinness PRO14 Final on June 20 as one of the most exciting days in the club rugby calendar comes to Wales!
General sale tickets are available from http://bit.ly/PRO14Cardiff2020 and prices start at just £13 for concessions and £26 for adults (subject to booking fees), that’s a 15% early bird discount. Family ticket (2 adults / 2 children) prices begin at £64 and fans are encouraged to buy early to get the best value tickets.