SportPesa complete partner line-up for the Guinness PRO14 Final Series

Adam Redmond
18 May 2018

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PRO14 Rugby can confirm that SportPesa have completed the line-up of Guinness PRO14 Final Series sponsors as the Official Gaming Partner of the Championship’s knock-out stages.

The first-ever Guinness PRO14 Final takes place in Dublin on May 26 and throughout all games in the Final Series SportPesa will be a visible part of the Championship ahead of what will be an historic climax at Aviva Stadium (see

It has been an incredible season for the Guinness PRO14 after expansion into South Africa providing the catalyst for increased viewership & attendances while growth in social media engagement and video views have more than doubled.

In addition, record broadcast deals have been signed with Premier Sport and eir sport ahead of the 2018/19 season.

On the field the Guinness PRO14 is now the proud home of European Champions – Leinster Rugby and Cardiff Blues – while our shareholder unions of Ireland, Wales & Scotland enjoyed a 1, 2, 3 finish in this season’s Six Nations.

The Guinness PRO14 itself has continued to set new standards in positive play boasting the fastest ruck ball times of any club tournament across the world and setting a new try-scoring record for the second season in a row.

Dermot Rigley, Commercial & Marketing Director, PRO14 Rugby, said SportPesa could not have chosen a better time to get involved: “The Championship is riding an incredible wave of positivity at the moment where rugby fans and talking about us and top-tier brands within the marketplace are eager to speak to us.

“SportPesa are a fresh, innovative company whose mission and core values ensure they work hard to give back to the local communities they are involved with and that’s in keeping with our own ideals. SportPesa are already involved in rugby with their support of the Kenyan 7s teams while they have high-profile partnerships with teams in the Premier League, Serie A as well as La Liga,” Rigley said.

“We’re really pleased to have SportPesa on board as we look forward to a weekend of cracking Guinness PRO14 Semi-Finals, not to mention the drama that will unfold in our Champions Cup Play-Off game.”

Shaun Simmonds, UK Head of Marketing at SportPesa, spoke of the natural progression of their involvement in rugby union: “Everyone at SportPesa is incredibly excited about our partnership with PRO14 Rugby. Whilst we have a strong heritage in the sport, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company’s diversification into Europe and South Africa.

“To be sitting at the top table of the sport alongside some of the most powerful brands on the planet is testament to the great work my colleagues have done in recent times; we’re looking forward to accelerating that growth further thanks to this partnership.”

For more information about exclusive offers, content and events follow PRO14 Rugby and SportPesa’s digital channels:


Twitter:           @PRO14Official                      @SportPesa_UK

Facebook:       @PRO14Official                      @SportPesaUK

Instagram:      @pro14official                         @sportpesa_uk

YouTube:        @pro14rugby                          @sportpesa

ABOUT SPORTPESA: We at SportPesa are extremely proud of our tremendous growth and achievements since our inception in 2014 and we are even more excited about our outlook for a promising future.

We are committed to positively influencing the communities we are a part of and as such we have gone an extra mile to partner in community-based initiatives which you read more here –

We appreciate the ongoing support received from those who are interested in SportPesa’s activities and pledge to continue in our efforts to be an example for organizational excellence.  We look forward to serving and engaging the audience of The Guinness PRO14.

SportPesa is fully committed to promoting responsible gaming. Please visit for further information

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