The 2016/17 season of the Guinness PRO12, that involves the top rugby clubs from Ireland, Italy, Scotland and Wales, starts on September 2 as the 12 teams try to succeed Connacht, winners of the 2015/16 edition.
Speaking at the 2016/17 launch event at Aviva Stadium, Martin Anayi, managing director, PRO12 Rugby, said: “We’re thrilled to have Guinness on board for another four years and their continued support is a testament to the strength of our Championship which gets better with every passing season.
“The Guinness PRO12 is one of the most competitive and exciting competitions in world rugby. Last season we saw some brilliant rugby as Connacht Rugby claimed the trophy following a nail-biting final at BT Murrayfield.”
Oliver Loomes, country director, Diageo Ireland, said Guinness were looking forward to building on the strong relationships that had already been forged in the first two years of their title sponsorship of the Championship.
“Guinness has a longstanding heritage in rugby at all levels, and I’m thrilled to announce that we have extended our partnership with PRO12 Rugby until 2020, continuing our commitment to the sport we all love,” he said.