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Model Champions

Guinness PRO12 Editor

24 Mar 2011


With the Six Nations over for another year, the focus of the rugby world is back on the domestic game and with just five rounds of action remaining, the race for the Magners League play-off spots is really hotting up.

Last year’s Champions the Ospreys are second in the table going into this weekend’s games and they travel to Edinburgh this weekend, looking for their first win at Murrayfield since 2007.

Away from the pitch a group of players have been acting as ‘clothes horses’ for new Italian fashion label ‘Freee’ recently to help them launch their debut range in the UK, and magnersleague.com went behind the scenes to catch up with the models.

“It’s nice to be involved in something a little bit different, although I think Tommy and Mike Phillips probably have a better chance of turning their hand to a modelling career,” admitted Shane Williams.

“We often get the chance to do different things on the promotional front, but this is a first for me. I’m not much of a model, but I'm just hoping to get a few free samples to take home with me.”

The Ospreys have forged a working partnership with ‘Freee’, whose logo is currently appearing on the rugby jerseys of three Welsh college sides, Bridgend, Gower and Neath Port Talbot, who are involved in the Magners League Grand Final winners’ innovative college rugby programme.

“A lot of the boys had been practising their ‘Blue Steel’ pose from the Zoolander film. Some took to it better than others, but I think Dan Biggar struggled a bit,” admitted Tommy Bowe.

A youth oriented design house, ‘Freee’ will release their UK summer collection at the Ospreys Superstore this weekend and at ‘Tempo’ stores in Neath, Carmarthen and Swansea.

Similar in outlook and design to the Superdry, Diesel and Quicksilver brands, the initial ‘Freee’ range is limited to men’s T-shirts, priced at £24.95. Their full winter range of men’s and women’s T-shirts, hoodies and sweatshirts will be available in store later in the year.

Click here to view the exclusive behind the scenes video